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Leaping Bunny

The strictest globally recognised cruelty-free certification with supplier audits.

What it is

Run by Cruelty Free International and the Coalition for Consumer Information on Cosmetics, Leaping Bunny certifies that no new animal testing is used at any stage of product development — by the brand, its ingredient suppliers, or third parties on its behalf.

How it's verified

Brands adopt a fixed Cut-Off Date for animal-tested ingredients, monitor their entire supply chain annually, and submit to independent third-party audits. Unlike PETA's Beauty Without Bunnies, Leaping Bunny audits ingredient suppliers directly.

What to look for

The bunny-leaping logo with 'Cruelty Free International' or 'Leaping Bunny Program' text. Verify the brand at leapingbunny.org — the searchable database is updated quarterly.

Watch out for

A logo without 'Leaping Bunny' wordmark may be the unrelated PETA bunny. Both are valid but the standards differ.

What it doesn't cover

Leaping Bunny does not certify vegan status — products may still contain animal-derived ingredients. It also does not address ingredient safety, environmental impact or labour conditions.

Frequently asked

Can a Leaping Bunny brand sell in mainland China?+

Historically no — Chinese regulators required animal testing on imported general cosmetics. Reforms since 2021 have created a cruelty-free pathway for most general cosmetics, and Leaping Bunny now permits certified brands to use it.

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