Leaping Bunny
The strictest globally recognised cruelty-free certification with supplier audits.
What it is
Run by Cruelty Free International and the Coalition for Consumer Information on Cosmetics, Leaping Bunny certifies that no new animal testing is used at any stage of product development — by the brand, its ingredient suppliers, or third parties on its behalf.
How it's verified
Brands adopt a fixed Cut-Off Date for animal-tested ingredients, monitor their entire supply chain annually, and submit to independent third-party audits. Unlike PETA's Beauty Without Bunnies, Leaping Bunny audits ingredient suppliers directly.
What to look for
The bunny-leaping logo with 'Cruelty Free International' or 'Leaping Bunny Program' text. Verify the brand at leapingbunny.org — the searchable database is updated quarterly.
Watch out for
A logo without 'Leaping Bunny' wordmark may be the unrelated PETA bunny. Both are valid but the standards differ.
What it doesn't cover
Leaping Bunny does not certify vegan status — products may still contain animal-derived ingredients. It also does not address ingredient safety, environmental impact or labour conditions.
Top Leaping Bunny-certified products
The highest-scoring products in our database that carry Leaping Bunny certification.
Dr. Bronner's Baby Unscented Pure-Castile Liquid Soap is a versatile, organic cleanser that is great value for families seeking multi-use grooming products.
Axiology
Axiology Balmies
Axiology Balmies offer a great value for eco-conscious shoppers looking for plastic-free, multi-use color for lips, cheeks, and eyes in 2026.
Dr. Bronner's
Pure-Castile Liquid Soap Unscented Baby
The Pure-Castile Liquid Soap Unscented Baby by Dr. Bronner's is great value for DIY enthusiasts looking for a versatile, organic cleaning base.
Dr. Bronner's
Dr. Bronner's All-One Peppermint Toothpaste
Dr. Bronner's All-One Peppermint Toothpaste is an organic, fluoride-free formula that is worth it for shoppers seeking fair-trade ingredients and a simple label.
Bite Fresh Mint Toothpaste Bits are a great value for eco-friendly holiday shoppers seeking plastic-free, travel-ready personal care stocking stuffers.
Biokleen Bac-Out Toilet Bowl Tablets, best for tough odor and stain removal
Puracy's home cleaner concentrate, ideal for pet-safe floors, uses plant-derived ingredients to clean, degrease, and disinfect without harsh chemicals.
Ethique
Shampoo Bar - Unscented
Ethique Shampoo Bar - Unscented is a solid, waterless shampoo bar that replaces 3 plastic bottles, offering great value for eco-conscious shoppers seeking gentle, daily hair care.
Dr. Bronner's
Dr. Bronner’s Sal Suds Biodegradable Cleaner
Dr. Bronner’s Sal Suds Biodegradable Cleaner is the best for deep-cleaning heavy-duty messes while remaining eco-friendly, making it a great value for minimalist homes.
Frequently asked
Can a Leaping Bunny brand sell in mainland China?+
Historically no — Chinese regulators required animal testing on imported general cosmetics. Reforms since 2021 have created a cruelty-free pathway for most general cosmetics, and Leaping Bunny now permits certified brands to use it.