Leaping Bunny
The strictest globally recognised cruelty-free certification with supplier audits.
What it is
Run by Cruelty Free International and the Coalition for Consumer Information on Cosmetics, Leaping Bunny certifies that no new animal testing is used at any stage of product development — by the brand, its ingredient suppliers, or third parties on its behalf.
How it's verified
Brands adopt a fixed Cut-Off Date for animal-tested ingredients, monitor their entire supply chain annually, and submit to independent third-party audits. Unlike PETA's Beauty Without Bunnies, Leaping Bunny audits ingredient suppliers directly.
What to look for
The bunny-leaping logo with 'Cruelty Free International' or 'Leaping Bunny Program' text. Verify the brand at leapingbunny.org — the searchable database is updated quarterly.
Watch out for
A logo without 'Leaping Bunny' wordmark may be the unrelated PETA bunny. Both are valid but the standards differ.
What it doesn't cover
Leaping Bunny does not certify vegan status — products may still contain animal-derived ingredients. It also does not address ingredient safety, environmental impact or labour conditions.
Top Leaping Bunny-certified products
The highest-scoring products in our database that carry Leaping Bunny certification.
Dr. Bronner's
Dr. Bronner's All-One Peppermint Toothpaste
Dr. Bronner's All-One Peppermint Toothpaste is an organic, fluoride-free formula that is worth it for shoppers seeking fair-trade ingredients and a simple label.
Axiology
Axiology Balmies
Axiology Balmies offer a great value for eco-conscious shoppers looking for plastic-free, multi-use color for lips, cheeks, and eyes in 2026.
Dr. Bronner's Baby Unscented Pure-Castile Liquid Soap is a versatile, organic cleanser that is great value for families seeking multi-use grooming products.
Dr. Bronner's
Pure-Castile Liquid Soap Unscented Baby
The Pure-Castile Liquid Soap Unscented Baby by Dr. Bronner's is great value for DIY enthusiasts looking for a versatile, organic cleaning base.
Bite Fresh Mint Toothpaste Bits are a great value for eco-friendly holiday shoppers seeking plastic-free, travel-ready personal care stocking stuffers.
Tough Coats
Slow Feeder Puzzle Pet Bowl by Tough Coats
Slow Feeder Puzzle Pet Bowl by Tough Coats is an engaging and durable feeder that slows down your pet's eating process.
Puracy's home cleaner concentrate, ideal for pet-safe floors, uses plant-derived ingredients to clean, degrease, and disinfect without harsh chemicals.
Ethique
Shampoo Bar - Unscented
Ethique Shampoo Bar - Unscented is a solid, waterless shampoo bar that replaces 3 plastic bottles, offering great value for eco-conscious shoppers seeking gentle, daily hair care.
Biokleen Bac-Out Toilet Bowl Tablets are plant-based enzyme cleaner tablets designed to break down organic waste and stains. They suit pet owners and busy individuals dealing with persistent bathroom odors. While effective for tough stain removal, their dissolve time can be longer than other tablets.
Frequently asked
Can a Leaping Bunny brand sell in mainland China?+
Historically no — Chinese regulators required animal testing on imported general cosmetics. Reforms since 2021 have created a cruelty-free pathway for most general cosmetics, and Leaping Bunny now permits certified brands to use it.
Browse Leaping Bunny by category
Other certifications
Using Leaping Bunny in a purchase decision
Leaping Bunny does not certify vegan status — products may still contain animal-derived ingredients. It also does not address ingredient safety, environmental impact or labour conditions.
Check the issuing body's current registry for the exact product, company or material scope. A listed certification is not proof of every safety, environmental or performance claim, and vegan and cruelty-free describe different things.
Shortlist at a glance
| Product | Score /100 | Recorded price (USD) | Listed strengths or limitations |
|---|---|---|---|
| Dr. Bronner's All-One Peppermint Toothpaste — Dr. Bronner's | 75.6 | $6.99 | Ideal for socially conscious families who want a USDA Organic, fair-trade certified, and fluoride-free toothpaste that supports global ethical farming. |
| Axiology Balmies — Axiology | 75.6 | $15.00 | Ideal for zero-waste enthusiasts and travelers looking for a versatile, 100% plastic-free color stick for a natural, everyday makeup look. |
| Dr. Bronner's Baby Unscented Pure-Castile Liquid Soap — Dr. Bronner's | 75.6 | $16.99 | Ideal for families who want a multi-purpose, non-toxic cleanser that is safe for both delicate infant skin and the environment. |
| Pure-Castile Liquid Soap Unscented Baby — Dr. Bronner's | 75.6 | $16.99 | Ideal for eco-conscious families who prefer a multi-purpose, concentrated organic soap that can be diluted for hand washing and household tasks. |
| Bite Fresh Mint Toothpaste Bits — Bite | 75.4 | $32.00 | Best for eco-friendly travelers and holiday shoppers seeking a clean, plastic-free alternative to traditional toothpaste tubes in a compact glass jar. |
Scores are QuickRatey assessments, not customer star ratings. Missing prices or specifications are unknown, not zero. Check the current retailer listing before purchase.
What to check before choosing
| Factor | Check before buying | Why it matters |
|---|---|---|
| Fit for the task | Match size, capacity and compatibility to the job you need done. | A higher overall score cannot compensate for a missing essential requirement. |
| Total ownership cost | Include refills, accessories, shipping and maintenance in your budget. | The lowest upfront price is not always the lowest cost over regular use. |
| Evidence and aftercare | Read product-specific sources, warranty exclusions and return conditions. | Brand claims and broad rankings are starting points, not guarantees for an individual purchase. |
Read the evidence, not just the score
Quality, Value, User Experience and Brand & Trust measure different trade-offs. The default weights are 30%, 25%, 25% and 20%; category overrides can differ. A close score gap is less useful than a clear advantage on the factor you care about. Look at the product's recorded specifications, drawbacks and source links, and distinguish a manufacturer's claim from independent testing.
Build a realistic shortlist
- Remove options that miss an essential size, compatibility or safety requirement.
- Compare two or three remaining options on total cost and the drawbacks you can accept.
- Confirm the exact variant, warranty and return terms with the seller.