Ethical Brands

1000 verified brands committed to quality, value, and transparency.

Garden of Life

Garden of Life

19 products 90.9
Everlane

Everlane

17 products 85.8
Allbirds

Allbirds

16 products 90.2
Moon Juice

Moon Juice

14 products 86.1
Onyx and Green

Onyx and Green

13 products 86.8
Dr. Bronner's

Dr. Bronner's

12 products 96.7
Model No.

Model No.

12 products 94
Patagonia

Patagonia

12 products 92.9
Herbivore Botanicals

Herbivore Botanicals

12 products 89.9
Floyd

Floyd

12 products 89.5
Eagle Creek

Eagle Creek

11 products 88.8
Sunwarrior

Sunwarrior

11 products 88.6
Speedball

Speedball

11 products 85.3
Chemical Guys

Chemical Guys

11 products 82
Generic

Generic

11 products 77.1
SproutWorld

SproutWorld

10 products 93.6
Pact

Pact

10 products 91.3
Green Toys

Green Toys

10 products 90.5
Earth Rated

Earth Rated

10 products 90.1
Pura Vida

Pura Vida

10 products 87.3
Sabai

Sabai

9 products 93.2
Seventh Generation

Seventh Generation

9 products 90.8
EGO Power+

EGO Power+

9 products 86
Paddywax

Paddywax

9 products 82.4
The Little Market

The Little Market

8 products 94.1
Brilliant Earth

Brilliant Earth

8 products 93.1
Attitude

Attitude

8 products 93.1
Svala

Svala

8 products 92.9
Pura

Pura

8 products 91.6
Inside Weather

Inside Weather

8 products 90.3
Charles & Colvard

Charles & Colvard

8 products 89.6
Public Goods

Public Goods

8 products 89.6
Anker

Anker

8 products 79.3
TP-Link

TP-Link

8 products 76.9
Hevea

Hevea

7 products 94.7
PlanToys

PlanToys

7 products 92
Peak Design

Peak Design

7 products 91.4
Monos

Monos

7 products 91.3
West Elm

West Elm

7 products 86.9
The Ordinary

The Ordinary

7 products 86
Nomatic

Nomatic

7 products 84.6
Logitech

Logitech

7 products 81.6
Amazon

Amazon

7 products 80.6
Vrai

Vrai

6 products 94.3
Stasher

Stasher

6 products 92.5
Youth To The People

Youth To The People

6 products 92
Puracy

Puracy

6 products 92
Gantri

Gantri

6 products 91.7
Ritual

Ritual

6 products 91.3
Manduka

Manduka

6 products 90.2
EcoCoco

EcoCoco

6 products 89
P.F. Candle Co.

P.F. Candle Co.

6 products 88.7
VEJA

VEJA

6 products 88.7
Osprey

Osprey

6 products 87.3
Burrow

Burrow

6 products 86.7
Winsor & Newton

Winsor & Newton

6 products 86.7
Thule

Thule

6 products 86.5
Mushie

Mushie

6 products 86.2
Philips

Philips

6 products 85.3
EcoNour

EcoNour

6 products 82.7

Quick answer

A brand page aggregates every scored product from that company into one record: the average composite score, pillar-level strengths and weaknesses, verified certifications, open and resolved recalls, and documented controversies. It answers whether a brand is consistently good or has one strong product carrying a weak catalogue.
  • Brand averages are computed from published product scores, not surveys
  • Recalls and controversies stay on the record after resolution, with dates
  • Certifications are shown at brand level only when they apply company-wide
  • A single flagship product cannot lift a brand average on its own

What each brand signal tells you

Signals shown on brand pages and how much weight to give each one
SignalWhat it indicatesLimitationsWeight it when
Average compositeOverall catalogue consistencyHidden by small cataloguesThe brand has several scored products
Pillar spreadWhere the brand reliably wins or losesCategory-dependentYou care about one pillar in particular
Company certificationsGovernance and process maturityNot product-specificBuying across the catalogue
Recall historyHow failures are handledAbsence may mean low scrutinyThe product category carries safety risk
Controversy recordGap between marketing and practiceCoverage varies by brand sizeThe brand markets heavily on ethics

How a brand record is built

  1. 1

    Aggregate the catalogue

    Every published, scored product from the brand is pooled, so one strong item cannot mask a weak range.

  2. 2

    Attach verified credentials

    Only company-level certifications resolvable to a registry appear at brand level; product-specific marks stay on product pages.

  3. 3

    Record failures with sources

    Recalls and controversies require a primary source such as a regulator filing or brand statement, and keep their original dates.

  4. 4

    Keep the history visible

    Resolved issues remain on the page rather than being deleted, so a brand's trajectory stays readable over time.

Reading a brand page critically

Small catalogues mislead

An average from two products is a data point, not a trend. Check how many scored items sit behind the number.

Silence is not safety

No recall history can mean strong quality control or simply less regulatory attention in that category.

Handling beats incidence

Most large manufacturers eventually issue a recall. How quickly and openly they closed the loop is the more informative signal.

Check pillar shape

Two brands with the same average can be opposites: one wins on durability, the other on price and support.

More questions, answered

How is a brand's average score calculated?

It is the mean composite score of every published product for that brand, so it moves when products are added, rescored or delisted.

Do you remove old controversies?

No. Resolved entries are marked resolved and dated but stay on the record, because the pattern over time is the useful information.

Can brands request changes?

They can submit corrections with a verifiable public source. Verified corrections are published within seven days; nothing can be removed by request alone.