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Verified ethical brand

Pura

Pura offers 10 products on QuickRatey across Baby & Kids, Gifts & Seasonal, Pet Care, with an average QuickRatey score of 91.3/10 and recurring certifications including Cruelty-Free, FSC Certified, Vegan.

Score avg 91.3 10 products Price $$ · $$$ · $$$$
Pura

Standards & certifications

Verified credentials appearing across Pura's product range.

Cruelty-Free ×5FSC Certified ×4Vegan ×4B Corp ×3EWG Verified ×2Non-GMO ×2Made Safe ×1BPA Free ×1

Score breakdown

Average scores across our scoring pillars.

  • Animal Welfare100/10
  • Environment94.4/10
  • Sourcing91/10
  • Transparency90.2/10
  • Labor88.7/10

Categories covered

Where Pura shows up across our directory.

  • Baby & Kids5
  • Gifts & Seasonal4
  • Pet Care1

What reviewers highlight

Strengths mentioned most often across Pura's products.

  • The 100% plastic-free construction ensures no microplastics or chemicals ever touch the liquid.
  • Internal volume markings make it easy to measure formula or milk accurately without external paint.
  • The vacuum insulation is highly effective at keeping liquids cold for 24 hours or warm for 6 hours.
  • Durable stainless steel construction
  • plastic-free design
  • Variety of valves for different ages

Sustainability commitments

"Modular design reduces waste; 100% plastic-free supply chain; B Corp certified brand focusing on longevity."

"100% plastic-free, made responsibly in the USA"

"Modular design reduces waste; Pura is a certified B Corp using recycled packaging and non-toxic materials."

Products from Pura

Pura Stainless Kiki Insulated Bottle
75
Quality
Value
UX
Brand
96
Made SafeB Corp
4.6 (3,150)

The Pura Stainless Kiki Insulated Bottle is a 100% plastic-free container that is a great value for eco-conscious parents wanting a bottle that grows with their child.

Pura Kiki Stainless Steel Sippy Cup
75
Quality
Value
UX
Brand
95
BPA FreeLead FreePhthalate FreeEWG Verified
4.7 (12,500)

Pura Kiki Stainless Steel Sippy Cup - best for eco-conscious parents seeking a durable, toxin-free option

Pura 11 oz Kiki Stainless Steel Straw Bottle
75
Quality
Value
UX
Brand
94
B CorpFSC Certified
4.4 (2,150)

The Pura 11 oz Kiki Stainless Steel Straw Bottle is the most versatile eco-friendly vessel, representing a great value for parents seeking zero-plastic hydration.

Pura Stainless Kiki Insulated Straw Bottle
74
Quality
Value
UX
Brand
92
B CorpMADESAFEFSC Certified
4.6 (2,150)

Pura Stainless Kiki Insulated Straw Bottle is a plastic-free toddler bottle that is a great value for families wanting a durable, non-toxic transition cup.

Pura Stainless Kiki Infusion Water Bottle
74
Quality
Value
UX
Brand
92
BPA-Free100% Recycled MaterialsFSC Certified
4.5 (1,200)

Pura Stainless Kiki Infusion Water Bottle - Best for eco-conscious kids needing an durable, insulated bottle.

Classic 1-Wick Candle in Spiced Apple & Toddy
74
Quality
Value
UX
Brand
92
VeganCruelty-FreeNon-GMO
4.8 (3,200)

The PURA Classic 1-Wick Candle in Spiced Apple & Toddy delivers a cozy autumn harvest aroma and is worth it for eco-conscious home fragrance lovers.

Pura 4 Smart Home Fragrance Diffuser
74
Quality
Value
UX
Brand
88
Cruelty-FreeEWG VerifiedLeaping Bunny
4.6 (8,450)

The Pura 4 Smart Home Fragrance Diffuser is a high-tech, vegan aromatherapy system and it is worth it for anyone seeking a customizable, toxicity-free home scent experience.

Botanical Candle
74
Quality
Value
UX
Brand
88
VeganCruelty-FreeFSC Certified
4.7 (840)

The Pura Botanical Candle offers a sophisticated 2026 home fragrance experience and is worth it for anyone seeking a non-toxic alternative to traditional paraffin candles.

Pura Smart Home Fragrance Starter Kit
74
Quality
Value
UX
Brand
88
VeganCruelty-FreeIFRA Compliant
4.5 (8,600)

Learn why the Pura Smart Home Fragrance Starter Kit is worth it for tech-savvy homeowners looking for a customizable, non-toxic atmospheric experience.

Pura Ball Pet Toy
74
Quality
Value
UX
Brand
88
VeganCruelty-FreeNon-GMO
4.7 (840)

The Pura Ball Pet Toy is a durable, natural rubber enrichment tool that makes it the best value for budget-conscious owners seeking non-toxic, sustainable play.

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