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Verified ethical brand

Pura Vida

Pura Vida offers 11 products on QuickRatey across Jewelry & Accessories, with an average QuickRatey score of 86.8/10 and recurring certifications including B Corp, Cruelty-Free, Fair Trade.

Score avg 86.8 11 products Price $ · $$
Pura Vida

Standards & certifications

Verified credentials appearing across Pura Vida's product range.

B Corp ×10Cruelty-Free ×7Fair Trade ×4Vegan ×2

Score breakdown

Average scores across our scoring pillars.

  • Animal Welfare99.5/10
  • Labor93.3/10
  • Sourcing87.2/10
  • Transparency83.9/10
  • Environment82.5/10

Categories covered

Where Pura Vida shows up across our directory.

  • Jewelry & Accessories11

What reviewers highlight

Strengths mentioned most often across Pura Vida's products.

  • ✓The wax coating ensures the bracelet is completely waterproof and saltwater resistant.
  • ✓Each purchase supports fair-trade employment for artisans in developing countries.
  • ✓The adjustable slip-knot provides a custom fit for both adults and children.
  • ✓Hypoallergenic
  • ✓Affordable
  • ✓Durable

Sustainability commitments

"As a B Corp, Pura Vida maintains high standards of social and environmental performance, having donated over $4 million to various charities."

"Packaged using recycled materials."

"Pura Vida is a certified B Corp and uses plastic-free shipping for this collection to minimize environmental impact."

Products from Pura Vida

Pura Vida Braided Bracelet
74
Quality
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Value
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UX
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Brand
92
B CorpCruelty-Free
4.8 (8,900)

The Pura Vida Braided Bracelet is a waterproof, artisanal accessory that is great value for those seeking ethical, vegan jewelry in 2026.

Hypoallergenic Stainless Steel Stud Earrings With Cubic Zirconia by Pura Vida
74
Quality
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Value
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UX
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Brand
91
Cruelty-FreeB Corp
4.6 (1,200)

Pura Vida's hypoallergenic stainless steel stud earrings offer a great value for shoppers seeking comfortable, durable, and vegan-friendly options for sensitive ears.

The Little Box of Rocks
74
Quality
—
Value
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UX
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Brand
88
B CorpFair Trade
4.7 (5,200)

The Little Box of Rocks by Pura Vida is a curated set that is a great value for those seeking beach-inspired, artisan-made jewelry.

Original Pura Vida Bracelet
74
Quality
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Value
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UX
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Brand
88
B CorpCruelty-Free
4.8 (12,450)

The Original Pura Vida Bracelet is an iconic waterproof accessory and is definitely worth it for those seeking a durable, hand-crafted vegan friendship bracelet.

Pura Vida Bracelets Black Originals
74
Quality
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Value
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UX
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Brand
88
B CorpCruelty-Free
4.7 (12,450)

The Pura Vida Bracelets Black Originals is a handmade waterproof accessory worth it for eco-conscious shoppers seeking a durable, minimalist vegan jewelry staple.

Classic 10.5 Inch Yoga Braid Anklet
74
Quality
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Value
—
UX
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Brand
88
B CorpVeganCruelty-Free
4.7 (8,450)

Handcrafted for durability, the Pura Vida Classic 10.5 Inch Yoga Braid Anklet is worth it for shoppers seeking waterproof, colorful, and ethically made jewelry.

Pura Vida Original Anchor Bracelet
74
Quality
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Value
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UX
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Brand
88
B CorpFair Trade
4.8 (15,000)

The Pura Vida Original Anchor Bracelet is a handcrafted, waterproof accessory making it a great value for beach lovers seeking an ethically sourced style in 2026.

Pura Vida Silver Wave Ring
73
Quality
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Value
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UX
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Brand
86
B CorpFair Trade
4.7 (8,450)

The Pura Vida Silver Wave Ring is a handcrafted, eco-friendly accessory that is worth it for anyone seeking a stylish, minimalist, and water-resistant jewelry piece.

Pura Vida Bracelets Silver Wave Ring
72
Quality
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Value
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UX
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Brand
82
B CorpCruelty-Free
4.7 (8,450)

The Pura Vida Bracelets Silver Wave Ring features a minimalist ocean-inspired design that is worth it for eco-conscious shoppers seeking affordable, high-quality jewelry.

Karma' Ring in Sterling Silver
72
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Value
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UX
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Brand
82
Cruelty-FreeFair Trade
4.5 (1,200)

The Pura Vida Karma' Ring in Sterling Silver is a meaningful recycled-gold ring worth it for conscious shoppers seeking artisan jewelry with a positive impact.

Pura Vida Bracelets Pink Pineapple Charm Bracelet
72
Quality
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Value
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UX
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Brand
82
B CorpVegan
4.7 (4,200)

The Pura Vida Bracelets Pink Pineapple Charm Bracelet is a waterproof, vegan accessory that is worth it for shoppers seeking durable and ethically-sourced beach jewelry.

Showing 1–11 of 11

Pura Vida — frequently asked questions

Is Pura Vida a good brand?

QuickRatey scores every Pura Vida product we track from 0–100 using Quality, Value, User Experience and Brand & Trust. The average of those scores, shown on this page, is the fastest way to judge Pura Vida against rivals in the same category.

How does QuickRatey rate Pura Vida?

Independently. We combine verifiable signals — certifications, materials, warranty and repairability, recall and controversy history, price-to-performance and aggregated owner sentiment. Brands cannot pay for a score or placement.

What are the best alternatives to Pura Vida?

See /alternatives/pura-vida for same-category products that match or beat Pura Vida on overall score, often at a lower price.

Where can I buy Pura Vida products?

Each product page links to current retailer listings. Some links are affiliate links, which fund the research but never influence a score.