EWG Verified
Personal-care certification with strict ingredient transparency and safety criteria.
What it is
An Environmental Working Group certification for personal care, cleaning and baby products. Certified products must avoid every ingredient on EWG's Unacceptable list, restrict ingredients on its Restricted list, fully disclose all ingredients (including fragrance components), and follow good manufacturing practices.
How it's verified
Brands submit full ingredient and supplier documentation; EWG scientists review against the published Unacceptable and Restricted lists; certified products undergo annual re-review.
What to look for
The 'EWG VERIFIED' mark with checkmark. Cross-reference at ewg.org/ewgverified.
Watch out for
An EWG Skin Deep database 'low hazard' rating is not the same as EWG Verified — Skin Deep is an automated ingredient score, while EWG Verified is a vetted product certification.
What it doesn't cover
EWG Verified does not certify organic content, vegan status, fair labour or carbon footprint. It is an ingredient-safety and transparency standard.
Top EWG Verified-certified products
The highest-scoring products in our database that carry EWG Verified certification.
Earth Mama Organics
Diaper Balm
Pure Protection for Delicate Skin Earth Mama Organics Diaper Balm is the gold standard for parents seeking a truly non-toxic solution for diaper rash.
PURA VIDA / Nest New York
Holiday Classic Candle
A premium seasonal fragrance staple featuring a proprietary wax blend designed for clean burning and exceptional scent throw. NEST New York is recognized for its commitment to high-quality ingredients and sustainable forest-certified packaging.
Dr. Bronner's Pure-Castile Liquid Soap Baby Unscented is a concentrated, plant-based formula that is worth it for families seeking a fragrance-free, multi-surface solution.
Babo Botanicals Mineral Zinc Sunscreen Spray SPF 50: Best for those seeking lightweight, acne-safe sun protection. packs 120ml, free from oxybenzone and octinoxate, hypoallergenic, non-greasy, and water-resistant (80 minutes).
Discover the advanced enzymatic power of Dirty Labs Dishwasher Detergent and Booster, a formula that is great value for removing 24-hour stuck-on food.
Experience the Avocado Organic Latex Mattress Topper, featuring GOLS-certified organic latex and cotton, making it the best for eco-conscious sleepers seeking premium comfort.
Dew Mighty
Bamboo Brighten Face Polish
Dew Mighty Bamboo Brighten Face Polish is a concentrated waterless exfoliant worth it for those seeking a plastic-free, travel-friendly glow without harsh chemicals.
Tackle tough grime with Meliora Gentle Scrub Peppermint, a high-performance abrasive paste that is worth it for deep-cleaning tubs, tiles, and sinks.
Attitude Liquid Laundry Detergent: Best for eco-conscious shoppers seeking a non-toxic, plant-powered formula with certifications for peace of mind.
Frequently asked
Is EWG Verified the same as 'clean beauty'?+
No. 'Clean beauty' is a marketing term with no fixed definition. EWG Verified is a specific standard with a published Unacceptable list and an audit process.
Browse EWG Verified by category
Other certifications
Using EWG Verified in a purchase decision
EWG Verified does not certify organic content, vegan status, fair labour or carbon footprint. It is an ingredient-safety and transparency standard.
Check the issuing body's current registry for the exact product, company or material scope. A listed certification is not proof of every safety, environmental or performance claim, and vegan and cruelty-free describe different things.
Shortlist at a glance
| Product | Score /100 | Recorded price (USD) | Listed strengths or limitations |
|---|---|---|---|
| Diaper Balm — Earth Mama Organics | 96.4 | $12.99 | Cloth diapering families and newborns with ultra-sensitive skin. |
| Holiday Classic Candle — PURA VIDA / Nest New York | 87.1 | $48.00 | Luxury gift-givers and those who want a long-lasting, sophisticated winter home fragrance. |
| Dr. Bronner's Pure-Castile Liquid Soap Baby Unscented — Dr. Bronner's | 75.2 | $16.99 | Best for households seeking a non-toxic, fragrance-free, and hyper-concentrated multi-purpose cleaner that is safe for infants and chemically sensitive individuals. |
| Mineral Zinc Sunscreen Spray SPF 50 - Acne-Friendly - Reef Safe - Sensitive Skin — Babo Botanicals | 75.2 | $18.95 | Ideal for individuals with acne-prone or sensitive skin seeking lightweight, reef-safe sun protection. |
| Dirty Labs Dishwasher Detergent and Booster — Dirty Labs | 75.2 | $22.00 | Ideal for those who want a high-tech, bio-based cleaning solution that combines a detergent and booster to eliminate the toughest food stains. |
Scores are QuickRatey assessments, not customer star ratings. Missing prices or specifications are unknown, not zero. Check the current retailer listing before purchase.
What to check before choosing
| Factor | Check before buying | Why it matters |
|---|---|---|
| Fit for the task | Match size, capacity and compatibility to the job you need done. | A higher overall score cannot compensate for a missing essential requirement. |
| Total ownership cost | Include refills, accessories, shipping and maintenance in your budget. | The lowest upfront price is not always the lowest cost over regular use. |
| Evidence and aftercare | Read product-specific sources, warranty exclusions and return conditions. | Brand claims and broad rankings are starting points, not guarantees for an individual purchase. |
Read the evidence, not just the score
Quality, Value, User Experience and Brand & Trust measure different trade-offs. The default weights are 30%, 25%, 25% and 20%; category overrides can differ. A close score gap is less useful than a clear advantage on the factor you care about. Look at the product's recorded specifications, drawbacks and source links, and distinguish a manufacturer's claim from independent testing.
Build a realistic shortlist
- Remove options that miss an essential size, compatibility or safety requirement.
- Compare two or three remaining options on total cost and the drawbacks you can accept.
- Confirm the exact variant, warranty and return terms with the seller.