EWG Verified
Personal-care certification with strict ingredient transparency and safety criteria.
What it is
An Environmental Working Group certification for personal care, cleaning and baby products. Certified products must avoid every ingredient on EWG's Unacceptable list, restrict ingredients on its Restricted list, fully disclose all ingredients (including fragrance components), and follow good manufacturing practices.
How it's verified
Brands submit full ingredient and supplier documentation; EWG scientists review against the published Unacceptable and Restricted lists; certified products undergo annual re-review.
What to look for
The 'EWG VERIFIED' mark with checkmark. Cross-reference at ewg.org/ewgverified.
Watch out for
An EWG Skin Deep database 'low hazard' rating is not the same as EWG Verified — Skin Deep is an automated ingredient score, while EWG Verified is a vetted product certification.
What it doesn't cover
EWG Verified does not certify organic content, vegan status, fair labour or carbon footprint. It is an ingredient-safety and transparency standard.
Top EWG Verified-certified products
The highest-scoring products in our database that carry EWG Verified certification.
Earth Mama Organics
Diaper Balm
A herb-infused, petroleum-free botanical balm that is cloth-diaper safe and rigorously tested for toxicity.
Tackle tough grime with Meliora Gentle Scrub Peppermint, a high-performance abrasive paste that is worth it for deep-cleaning tubs, tiles, and sinks.
Dr. Bronner's Pure-Castile Liquid Soap Baby Unscented is a concentrated, plant-based formula that is worth it for families seeking a fragrance-free, multi-surface solution.
Boody Baby Bamboo Pull-On Pants offer ultra-soft, sustainable comfort that is a great value for infants with sensitive skin or allergies.
Biossance
Squalane + Vitamin C Rose Oil
Brighten your complexion with the Squalane + Vitamin C Rose Oil, a great value for those seeking radiant, hydrated skin without using shark-derived squalane.
Discover why Dropps Stain & Odor Laundry Detergent Pods are a great value for ultra-concentrated, plastic-free washing that remains tough on stains.
The OSEA Hyaluronic Sea Serum is a high-performance hydrating treatment and is currently the best for achieving a glass-skin glow with sustainable, plant-based ingredients.
Nook Sleep Systems
Nook Sleep Systems Pebble Pure Crib Mattress
The Nook Sleep Systems Pebble Pure Crib Mattress is a premium organic coconut coir choice worth it for parents seeking a breathable, non-toxic nursery environment.
Nature's Child
Ecosilk Reusable Bamboo Baby Wipes
Ecosilk Reusable Bamboo Baby Wipes are premium, compostable cloth wipes that represent a great value for families looking to reduce waste in 2026.
Frequently asked
Is EWG Verified the same as 'clean beauty'?+
No. 'Clean beauty' is a marketing term with no fixed definition. EWG Verified is a specific standard with a published Unacceptable list and an audit process.