Pura Vida vs Alex and Ani
An independent side-by-side comparison of Pura Vida and Alex and Ani across certifications, average sustainability score and product range.
Pura Vida
Higher score86.9/100 avg score
9 products tracked
Certifications
Alex and Ani
74/100 avg score
1 products tracked
Certifications
Top Pura Vida products
Pura Vida
Pura Vida Braided Bracelet
The Pura Vida Braided Bracelet is a waterproof, artisanal accessory that is great value for those seeking ethical, vegan jewelry in 2026.
Pura Vida
The Little Box of Rocks
The Little Box of Rocks by Pura Vida is a curated set that is a great value for those seeking beach-inspired, artisan-made jewelry.
Pura Vida
Classic 10.5 Inch Yoga Braid Anklet
Handcrafted for durability, the Pura Vida Classic 10.5 Inch Yoga Braid Anklet is worth it for shoppers seeking waterproof, colorful, and ethically made jewelry.
Pura Vida
Pura Vida Original Anchor Bracelet
The Pura Vida Original Anchor Bracelet is a handcrafted, waterproof accessory making it a great value for beach lovers seeking an ethically sourced style in 2026.
Pura Vida
Original Pura Vida Bracelet
The Original Pura Vida Bracelet is an iconic waterproof accessory and is definitely worth it for those seeking a durable, hand-crafted vegan friendship bracelet.
Pura Vida
Pura Vida Bracelets Black Originals
The Pura Vida Bracelets Black Originals is a handmade waterproof accessory worth it for eco-conscious shoppers seeking a durable, minimalist vegan jewelry staple.
Top Alex and Ani products
Alex and Ani
Alex and Ani Path of Life Expandable Bangle
The Alex and Ani Path of Life Expandable Bangle is a symbolic, eco-conscious piece worth it for fans of meaningful stackable jewelry in 2026.
Frequently asked: Pura Vida vs Alex and Ani
Which is more ethical, Pura Vida or Alex and Ani?+
Pura Vida scores higher on independent QuickRatey scoring: Pura Vida averages 86.9/100 vs Alex and Ani at 74/100.
Which has more certifications?+
Pura Vida appears with 4 verified certifications (B Corp, Cruelty-Free, Fair Trade, Vegan). Alex and Ani appears with 1 (FSC Certified).
Are these scores independent?+
Yes. Both brands are scored by the same methodology — never paid placement. See our methodology page for the weighting.