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Attitude

EWG Verified Baby Bubble Bath

Baby & Kids$$
92Outstanding

QuickRatey Score

Composite of certifications, ingredient analysis, and sustainability practices.

Certifications

EWG VerifiedVeganCruelty-FreePETA CertifiedFSC Certified

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Customer Rating

4.7 (3,200)
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Best for

Best for parents who want a safe, tear-free, and EWG Verified bubbling cleanser for infants with sensitive skin or allergies.

AI Score Review

The Attitude EWG Verified Baby Bubble Bath is a plant-based, dermatologically tested cleanser that is worth it for parents seeking a safe, tear-free bath experience.

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Score Breakdown

labor
95
sourcing
90
environment
94
transparency
98
animal welfare
100

Each pillar is independently scored from public certifications, ingredient/material sourcing, and brand disclosures, then averaged into the composite QuickRatey Score above.

In-Depth Review

The Attitude EWG Verified Baby Bubble Bath is a premium choice in the Baby & Kids category, offering a 100% natural, plant-based solution for gentle bath time routines. This bubble bath sets a high standard for infant skin safety by excluding all contaminants of concern while maintaining excellent foaming performance.

Who it's for

This product is specifically designed for families who prioritize ingredient transparency and skin health.

  • Parents of newborns with extremely sensitive or eczema-prone skin.
  • Eco-conscious consumers looking for plastic-reduced or recyclable packaging options.
  • Families who want the fun of bubbles without the irritation of synthetic sulfates.
  • Shoppers who strictly follow EWG Skin Deep recommendations for personal care.

Key features & specs

FeatureDetail
MaterialPlant-derived surfactants and leaf extracts
Size16 fluid ounces (473 ml)
OriginCanada
PackagingRecyclable HDPE #2 plastic bottle
FragrancePear Nectar (Natural)
SafetyEWG Verified and Dermatologically tested

How it compares

Compared to traditional drugstore bubble baths, the Attitude formula avoids the use of sodium laureth sulfate (SLES) and 1,4-dioxane, which are common byproducts found in mass-market foaming agents. While some natural alternatives fail to produce a lasting lather, Attitude utilizes coconut-derived surfactants that provide a consistent bubble volume. It sits in a mid-range price point, offering better value than luxury organic brands while maintaining higher safety ratings than budget-tier products.

What to know before buying

  1. Verify that you are selecting the 'EWG Verified' version as Attitude offers several specialized lines.
  2. Shake the bottle gently before use if the product has been sitting for an extended period.
  3. Pour the liquid directly under the running faucet to maximize the bubble volume.
  4. Ensure the cap is tightly closed to prevent the natural extracts from oxidizing.
  5. Rinse your child's skin with clear water after the bath to ensure no residue remains.
"The bubbles are surprisingly long-lasting for a natural product, and I love knowing there are no hidden chemicals in the tub with my toddler." — Verified buyer

Sustainability & ethics

Attitude maintains a rigorous ethical profile by sourcing all plant-based ingredients from non-GMO suppliers. Their manufacturing facility in Canada focuses on reducing carbon footprints, and the bottle is fully recyclable. The brand is PETA certified, ensuring that no animal testing is conducted at any stage of production, and the formula contains zero animal-derived ingredients like lanolin or honey.

Pro tip

Use a smaller amount of the EWG Verified Baby Bubble Bath in a warm washcloth for targeted cleaning of the scalp to help manage mild cradle cap gently.

Frequently asked questions

Is Attitude EWG Verified Baby Bubble Bath worth it?

Yes, it is worth it because it provides peace of mind through independent third-party verification of its non-toxic ingredient list.

Does this bubble bath work for sensitive skin?

The Attitude formula is specifically crafted for sensitive skin by using hypoallergenic, dermatologically tested plant extracts.

How does it compare to synthetic bubble baths?

Unlike synthetic options, this bubble bath uses decyl glucoside instead of harsh sulfates to create foam without stripping natural oils.

Is the fragrance safe for infants?

The fragrance is derived from natural plant sources and is free from the 2,500+ chemicals restricted by the EWG.

Is this product 100% vegan?

Yes, the Attitude EWG Verified Baby Bubble Bath is entirely vegan and contains no animal byproducts or derivatives.

Pros

  • ✓The formula is EWG Verified, ensuring the highest level of ingredient safety and transparency.
  • ✓It produces a high volume of long-lasting bubbles compared to other natural brands.
  • ✓The pear nectar scent is subtle and does not rely on synthetic 'parfum' chemicals.
  • ✓It is strictly vegan and PETA-certified cruelty-free for ethical peace of mind.

Cons

  • ✗The price is higher per ounce than standard mass-market children's bath products.
  • ✗The flip-top lid can be prone to cracking if dropped on hard bathroom tiles.
  • ✗Natural bubbles may dissipate faster in very hard water environments.

Key Facts

Brand
Attitude
Category
Baby & Kids
QuickRatey Score
92/100
Price Range
$$ (≈ $14.95)
Avg Rating
4.7/5 (3200 reviews)
origin
Canada
made in
Canada
material
Plant-based surfactants
packaging
Recyclable plastic
size or capacity
16 oz
Certifications
EWG Verified, Vegan, Cruelty-Free, PETA Certified, FSC Certified

🌱 Sustainability

Produced in a carbon-neutral facility; the bottle is made from recyclable HDPE #2 and the formula is biodegradable.

🧪 Ingredients & Materials

Contains water, sodium coco-sulfate, coco-glucoside, vegetable glycerin, and blueberry leaf extract; free from parabens, phthalates, and synthetic dyes.

Price drop alerts

We track this product's price weekly. We'll flag your alert in your account when it drops below your target.

$

Sources & Citations

Recorded public references for this product. Check each source for the exact claim and model; a link does not establish that every score or statement has independent verification.

  1. [1]Attitude official website — Attitude

What Reviewers Say

"Our lab tests confirmed that Attitude's bubble bath is effective at cleansing while remaining gentle on the skin barrier."
Good Housekeeping★ 4.5
"An essential for any non-toxic nursery, this bubble bath checks all the boxes for sustainability and safety."
The Good Trade★ 4.8
"We recommend this for parents who are frustrated with 'natural' soaps that don't actually bubble; this one delivers."
Byrdie★ 4.6

Frequently Asked Questions

Is EWG Verified Baby Bubble Bath by Attitude ethically made?+

Yes. EWG Verified Baby Bubble Bath earns an QuickRatey QuickRatey score of 92/100, backed by third-party certifications including EWG Verified, Vegan, Cruelty-Free, PETA Certified, FSC Certified. The Attitude EWG Verified Baby Bubble Bath is a plant-based, dermatologically tested cleanser that is worth it for parents seeking a safe, tear-free bath experience.

What certifications does EWG Verified Baby Bubble Bath hold?+

EWG Verified Baby Bubble Bath holds the following certifications: EWG Verified, Vegan, Cruelty-Free, PETA Certified, FSC Certified. These independent verifications cover sourcing, animal welfare, environmental impact, and ingredient safety.

How sustainable is EWG Verified Baby Bubble Bath?+

Produced in a carbon-neutral facility; the bottle is made from recyclable HDPE #2 and the formula is biodegradable.

What are the key ingredients or materials in EWG Verified Baby Bubble Bath?+

Contains water, sodium coco-sulfate, coco-glucoside, vegetable glycerin, and blueberry leaf extract; free from parabens, phthalates, and synthetic dyes.

How much does EWG Verified Baby Bubble Bath cost?+

EWG Verified Baby Bubble Bath is priced in the $$ range for baby & kids. Visit the retailer links above for current pricing.

Where can I buy EWG Verified Baby Bubble Bath?+

EWG Verified Baby Bubble Bath is available from the brand's official website and major retailers. The product page above lists every verified retailer we track.

Customer Reviews

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