Braided Jute Rug

The West Elm Braided Jute Rug is a sophisticated interpretation of traditional handwoven jute rugs, combining artisan craftsmanship with responsible manufacturing. This rug offers a tighter, more refined braid than standard jute options, making it ideal for elevated living spaces.

Who it's for

Perfect for conscientious consumers who prioritize both high design and human rights in their home purchases.

• Ethics-focused buyers who specifically look for Fair Trade Certified labels.
• Urban dwellers seeking a modern-organic look for apartments.
• Interior designers searching for a low-profile rug that fits under swinging doors.

Key features & specs

How it compares

The West Elm Braided Jute Rug distinguishes itself from budget alternatives through its Fair Trade certification, ensuring that the workers in India received premium wages. Compared to chunky loop jute rugs, this braided version has a smoother surface and a lower profile, reducing trip hazards and allowing for better clearance under furniture.

What to know before buying

1. This rug is hand-braided, meaning there will be small knots and joinings that add to its character.
2. Avoid exposure to direct sunlight for extended periods to prevent natural fading of the fibers.
3. It is strictly for indoor use and should not be placed in areas prone to get wet.
4. Professional cleaning is recommended for tough stains to avoid damaging the delicate braid.

"You can really see the hand-crafted detail in the braids; it adds a level of warmth to my living room that a machine-made rug just can't." — Verified buyer

Sustainability & ethics

West Elm has committed to a strong ethical framework for this product. By manufacturing in a Fair Trade Certified factory, they ensure safe working conditions and community investment funds. The material itself is a sustainably harvested plant fiber that is fully vegan and non-toxic, providing a healthy indoor air environment free from off-gassing chemicals.

Frequently asked questions

Is the West Elm Braided Jute Rug worth the price?

Yes, the investment is worth it because of the Fair Trade certification and the higher quality of the refined braid. It lasts longer and looks more polished than cheaper, loosely woven alternatives.

Does this rug contain any wool?

No, this rug is 100% plant-based jute and is entirely vegan-friendly. There are no animal products used in the fibers or the manufacturing process.

How do you clean a West Elm Braided Jute Rug?

Regularly vacuum without a beater bar and spot clean only with a damp cloth and mild soap. Never steam clean or saturate the rug with water as it will damage the fibers.

Is it scratchy for pets?

Most pets find the braided texture pleasant and durable for scratching, but it is not as soft as a plush synthetic rug. Its low profile makes it hard for claws to get snagged.