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Verified ethical brand

Instinct

Instinct offers 1 product on QuickRatey across Pet Care, with an average QuickRatey score of 78/10 and recurring certifications including Non-GMO, Cruelty-Free, B Corp.

Score avg 78 1 product Price $$$
Instinct

Standards & certifications

Verified credentials appearing across Instinct's product range.

Non-GMO ×1Cruelty-Free ×1B Corp ×1

Score breakdown

Average scores across our scoring pillars.

  • Animal Welfare85/10
  • Sourcing80/10
  • Labor75/10
  • Environment75/10
  • Transparency75/10

Categories covered

Where Instinct shows up across our directory.

  • Pet Care1

What reviewers highlight

Strengths mentioned most often across Instinct's products.

  • ✓Single animal protein source minimizes allergy triggers.
  • ✓Grain-free and legume-free for sensitive systems.
  • ✓B Corp certification ensures ethical business practices.
  • ✓Made in the USA with high-quality ingredients.

Sustainability commitments

"B Corp certified; US-sourced rabbit; recyclable packaging; carbon-neutral shipping options available."

Products from Instinct

Instinct Limited Ingredient Diet Dry Cat Food, Real Rabbit
72
Quality
—
Value
—
UX
—
Brand
78
Non-GMOCruelty-FreeB Corp
4.6 (12,000)

Instinct Limited Ingredient Diet Dry Cat Food, Real Rabbit is a single-source protein cat food worth it for cats with severe food sensitivities or allergies.

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Instinct — frequently asked questions

Is Instinct a good brand?

QuickRatey scores every Instinct product we track from 0–100 using Quality, Value, User Experience and Brand & Trust. The average of those scores, shown on this page, is the fastest way to judge Instinct against rivals in the same category.

How does QuickRatey rate Instinct?

Independently. We combine verifiable signals — certifications, materials, warranty and repairability, recall and controversy history, price-to-performance and aggregated owner sentiment. Brands cannot pay for a score or placement.

What are the best alternatives to Instinct?

See /alternatives/instinct for same-category products that match or beat Instinct on overall score, often at a lower price.

Where can I buy Instinct products?

Each product page links to current retailer listings. Some links are affiliate links, which fund the research but never influence a score.