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Verified ethical brand

e.l.f. Cosmetics

e.l.f. Cosmetics offers 4 products on QuickRatey across Beauty & Personal Care, Health & Wellness, with an average QuickRatey score of 84.8/10 and recurring certifications including Cruelty-Free, Vegan, Leaping Bunny.

Score avg 84.8 4 products Price $ · $$
e.l.f. Cosmetics

Standards & certifications

Verified credentials appearing across e.l.f. Cosmetics's product range.

Cruelty-Free ×4Vegan ×4Leaping Bunny ×4B Corp ×1FSC Certified ×1

Score breakdown

Average scores across our scoring pillars.

  • Animal Welfare98.8/10
  • Transparency87.5/10
  • Labor85.5/10
  • Sourcing79.3/10
  • Environment79/10

Categories covered

Where e.l.f. Cosmetics shows up across our directory.

  • Beauty & Personal Care3
  • Health & Wellness1

What reviewers highlight

Strengths mentioned most often across e.l.f. Cosmetics's products.

  • ✓Incredible value
  • ✓Vegan & cruelty-free
  • ✓Wide range of colors
  • ✓Delivers a radiant, luminous finish that gives skin a healthy glow.
  • ✓Medium coverage builds easily without caking or streaking.
  • ✓Formulated with skin-loving ingredients like squalane and jojoba esters.

Sustainability commitments

"e.l.f. Cosmetics is committed to cruelty-free and vegan practices, using recycled materials in packaging, and continually improving its environmental impact."

"Packaged in recyclable plastic; e.l.f. is committed to reducing virgin plastic usage and uses sustainable sourcing where possible."

"Packaging is partly recyclable; brand is Leaping Bunny certified and focuses on ethical sourcing."

Products from e.l.f. Cosmetics

Cruelty Free Makeup Set -Everyday Essentials
74
Quality
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Value
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UX
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Brand
88
Cruelty-FreeVeganLeaping BunnyB Corp
4.5 (2,465)

e.l.f. Cosmetics Everyday Essentials Set: Worth it for cruelty-free & vegan makeup enthusiasts seeking quality on a budget.

e.l.f. Soft Glam Satin Foundation
74
Quality
—
Value
—
UX
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Brand
88
Cruelty-FreeVeganLeaping Bunny
4.3 (3,500)

e.l.f. Soft Glam Satin Foundation delivers medium satin coverage with a luminous finish at an unbeatable value, best for budget-conscious beauty lovers.

e.l.f. Cosmetics Lash Enhancing Serum
73
Quality
—
Value
—
UX
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Brand
85
Cruelty-FreeVeganLeaping Bunny
4.0 (2,500)

e.l.f. Cosmetics Lash Enhancing Serum is an affordable, vegan lash serum with biotin and peptides, perfect for budget-conscious shoppers seeking longer, healthier lashes.

Blemish Breakthrough Triple Acid Resurfacing Serum
72
Quality
—
Value
—
UX
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Brand
78
VeganCruelty-FreeLeaping BunnyFSC Certified
4.6 (4,200)

The e.l.f. Cosmetics Blemish Breakthrough Triple Acid Resurfacing Serum offers dermatologist-developed skin clearing and is great value for oily and acne-prone skin.

Showing 1–4 of 4

e.l.f. Cosmetics — frequently asked questions

Is e.l.f. Cosmetics a good brand?

QuickRatey scores every e.l.f. Cosmetics product we track from 0–100 using Quality, Value, User Experience and Brand & Trust. The average of those scores, shown on this page, is the fastest way to judge e.l.f. Cosmetics against rivals in the same category.

How does QuickRatey rate e.l.f. Cosmetics?

Independently. We combine verifiable signals — certifications, materials, warranty and repairability, recall and controversy history, price-to-performance and aggregated owner sentiment. Brands cannot pay for a score or placement.

What are the best alternatives to e.l.f. Cosmetics?

See /alternatives/e-l-f-cosmetics for same-category products that match or beat e.l.f. Cosmetics on overall score, often at a lower price.

Where can I buy e.l.f. Cosmetics products?

Each product page links to current retailer listings. Some links are affiliate links, which fund the research but never influence a score.