All brands
Sustainable swaps

Ethical Alternatives to e.l.f. Cosmetics

Looking for a more sustainable option? We've ranked the highest-scoring ethical alternatives to e.l.f. Cosmeticsin the same categories — backed by independent certifications and verified retailers.

TL;DR

The top ethical alternative to e.l.f. Cosmetics is Ethique Mintasy Shampoo Bar by Ethique (98/100). Runners-up: Axiology Balmies (Axiology), Dr. Bronner's All-One Peppermint Toothpaste (Dr. Bronner's), Garden of Life Vitamin D3+K2 Organic Plant Derived Liquid Drops (Garden of Life).

Ethique Mintasy Shampoo Bar
76
Quality
—
Value
—
UX
—
Brand
98
B CorpVeganCruelty-FreeFair Trade
4.5 (8,900)

The Ethique Mintasy Shampoo Bar is the best for zero-waste hair care enthusiasts looking to replace three plastic bottles with one effective 2026 bar.

Axiology Balmies
76
Quality
—
Value
—
UX
—
Brand
98
VeganCruelty-FreeLeaping BunnyPETA Certified
4.4 (1,850)

Axiology Balmies offer a great value for eco-conscious shoppers looking for plastic-free, multi-use color for lips, cheeks, and eyes in 2026.

Dr. Bronner's All-One Peppermint Toothpaste
76
Quality
—
Value
—
UX
—
Brand
98
USDA OrganicFair TradeVeganLeaping Bunny+1 more
4.5 (12,400)

Dr. Bronner's All-One Peppermint Toothpaste is an organic, fluoride-free formula that is worth it for shoppers seeking fair-trade ingredients and a simple label.

Garden of Life Vitamin D3+K2 Organic Plant Derived Liquid Drops
75
Quality
—
Value
—
UX
—
Brand
97
VeganCruelty-FreeNon-GMOOrganic+3 more
4.7 (1,350)

Garden of Life's liquid Vitamin D3+K2 drops offer a convenient, vegan formulation in an organic base.

Shampoo Bar - Unscented
75
Quality
—
Value
—
UX
—
Brand
97
VeganCruelty-FreeB CorpLeaping Bunny+1 more
4.6 (350)

Ethique Shampoo Bar - Unscented is a solid, waterless shampoo bar that replaces 3 plastic bottles, offering great value for eco-conscious shoppers seeking gentle, daily hair care.

Kevin Murphy Fresh.Hair Dry Cleaner
75
Quality
—
Value
—
UX
—
Brand
96
VeganCruelty-FreeECOCERT Organic Certified
4.4 (873)

Worth it for a refreshing, non-aerosol alternative with natural ingredients.

The Everything Oil
75
$$
Quality
—
Value
—
UX
—
Brand
96
USDA OrganicVeganCruelty-FreeNon-GMO
4.9 (1,200)

Discover The Everything Oil by Carter+Jane, an organic waterless serum that is worth it for simplifying your routine with a single high-performance multitasker.

The Simple Powder Cream
75
Quality
—
Value
—
UX
—
Brand
96
VeganCruelty-FreeFSC CertifiedLeaping Bunny
4.8 (850)

The Simple Powder Cream by Dew Mighty is a concentrated waterless serum bar that is best for minimalist travelers and zero-waste enthusiasts.

Bamboo Brighten Face Polish
75
Quality
—
Value
—
UX
—
Brand
96
VeganCruelty-FreeLeaping BunnyEWG Verified
4.8 (420)

Dew Mighty Bamboo Brighten Face Polish is a concentrated waterless exfoliant worth it for those seeking a plastic-free, travel-friendly glow without harsh chemicals.

Rahua Classic Shampoo
75
Quality
—
Value
—
UX
—
Brand
96
VeganCruelty-FreeUSDA Organic
4.7 (3,150)

The Rahua Classic Shampoo is a nutrient-rich sulfate-free shampoo that is great value for restoring health to damaged hair with sustainable Amazonian oils.

Raindance Hair Conditioner for Curly, Wavy, & Kinky Hair by Herbivore Botanicals
75
Quality
—
Value
—
UX
—
Brand
96
VeganCruelty-FreeB CorpEWG Verified+2 more
4.8 (1,200)

The Raindance Conditioner by Herbivore Botanicals is at the top of its class, offering intense hydration and detangling for curly, wavy, or kinky hair.

Mineral Zinc Sunscreen Spray SPF 50 - Acne-Friendly - Reef Safe - Sensitive Skin
75
Quality
—
Value
—
UX
—
Brand
96
Cruelty-FreeEWG VerifiedLeaping BunnyPETA Certified Cruelty-Free+1 more
4.5 (6,500)

Babo Botanicals Mineral Zinc Sunscreen Spray SPF 50: Best for those seeking lightweight, acne-safe sun protection. packs 120ml, free from oxybenzone and octinoxate, hypoallergenic, non-greasy, and water-resistant (80 minutes).

e.l.f. Cosmetics products we compared

e.l.f. Cosmetics Lash Enhancing Serum
73
Quality
—
Value
—
UX
—
Brand
85
Cruelty-FreeVeganLeaping Bunny
4.0 (2,500)

e.l.f. Cosmetics Lash Enhancing Serum is an affordable, vegan lash serum with biotin and peptides, perfect for budget-conscious shoppers seeking longer, healthier lashes.

Blemish Breakthrough Triple Acid Resurfacing Serum
72
Quality
—
Value
—
UX
—
Brand
78
VeganCruelty-FreeLeaping BunnyFSC Certified
4.6 (4,200)

The e.l.f. Cosmetics Blemish Breakthrough Triple Acid Resurfacing Serum offers dermatologist-developed skin clearing and is great value for oily and acne-prone skin.

Cruelty Free Makeup Set -Everyday Essentials
74
Quality
—
Value
—
UX
—
Brand
88
Cruelty-FreeVeganLeaping BunnyB Corp
4.5 (2,465)

e.l.f. Cosmetics Everyday Essentials Set: Worth it for cruelty-free & vegan makeup enthusiasts seeking quality on a budget.

e.l.f. Soft Glam Satin Foundation
74
Quality
—
Value
—
UX
—
Brand
88
Cruelty-FreeVeganLeaping Bunny
4.3 (3,500)

e.l.f. Soft Glam Satin Foundation delivers medium satin coverage with a luminous finish at an unbeatable value, best for budget-conscious beauty lovers.

Frequently asked about e.l.f. Cosmetics alternatives

What is the best ethical alternative to e.l.f. Cosmetics?+

Ethique Mintasy Shampoo Bar by Ethique tops our ranking with an QuickRatey score of 98/100.

Why look for alternatives to e.l.f. Cosmetics?+

Shoppers seek alternatives for stronger third-party certifications, cleaner ingredients, more transparent supply chains, less packaging or better labor practices than the original brand offers.

Are these alternatives vegan and cruelty-free?+

Many carry Vegan and Leaping Bunny certifications. Each listing displays its exact verified certifications.