Too Faced Born This Way Natural Finish Longwear Liquid Foundation

Too Faced Born This Way Natural Finish Longwear Liquid Foundation is a cruelty-free liquid foundation in the Beauty & Personal Care category. This foundation delivers a natural, radiant finish with buildable medium-to-full coverage that lasts all day, making it a standout choice for those seeking a flawless complexion without animal testing.

Who it's for

This foundation is designed for individuals who want a skin-like, luminous finish that feels lightweight and hydrating. It is ideal for:

• Beauty enthusiasts with normal to dry skin looking for a hydrating formula that doesn't settle into fine lines.
• Makeup users who prioritize cruelty-free and vegan cosmetics without sacrificing performance.
• Anyone seeking a medium-to-full coverage foundation that photographs naturally and resists transfer.
• Shoppers who prefer a wide shade range to match diverse skin tones.

Key features & specs

How it compares

Compared to other cruelty-free liquid foundations, Too Faced Born This Way stands out for its hydrating, skin-like finish that rivals high-end formulas. It competes with popular clean-beauty foundations like ILIA Super Serum Skin Tint and Fenty Beauty Pro Filt'r Soft Matte Foundation, offering more moisture and glow than matte alternatives.

What to know before buying

1. Choose your shade using the brand's online match finder — the shade range is extensive but undertones vary.
2. Shake the bottle well before each use to ensure the formula blends evenly.
3. Apply with a damp beauty sponge for sheerer coverage, or use a dense brush for full coverage.
4. Set with a translucent powder if you have oily skin, as the natural finish stays dewy.
5. Store the bottle upright to prevent the pump from clogging.
6. Check the expiration date — unopened, it lasts 36 months; after opening, use within 12 months.

Verified buyer: "I've tried dozens of foundations, and this is the only one that makes my skin look like skin yet covers redness perfectly. Zero caking, even after 10 hours. Plus, knowing it's cruelty-free makes me love it even more."

Sustainability & ethics

Too Faced is Leaping Bunny and PETA certified cruelty-free, and the brand has made significant strides in sustainable packaging, using recyclable glass and post-consumer recycled paper for outer cartons. While many shades are vegan, some contain carmine — however, this specific formula is vegan and free from animal-derived ingredients.

Frequently asked questions

Is Too Faced Born This Way Foundation worth the price?

Yes, it offers excellent value for a premium, cruelty-free foundation with a large shade range and long-lasting, natural finish that rivals luxury brands.

Does Too Faced Born This Way Foundation work for dry skin?

Yes, it is formulated with hyaluronic acid and coconut water to provide all-day hydration without clinging to dry patches.

How does it compare to Fenty Pro Filt'r?

Too Faced Born This Way provides a more dewy, luminous finish compared to Fenty's matte formula, making it better for normal to dry skin types.

Is this foundation suitable for sensitive skin?

Most users with sensitive skin report no irritation, but the formula does contain fragrance — a patch test is recommended if you are fragrance-sensitive.

Does Too Faced test on animals?

No, Too Faced is 100% cruelty-free and does not test on animals anywhere in the world, verified by Leaping Bunny and PETA.